Advertising opportunities

The Courtyard offers many targeted advertising opportunities through a range of vehicles. With our pan-regional reach throughout Herefordshire and beyond, advertising in our print or on our plasma screen provides a cost-effective way of targeting local and regional customers.

In-House show programmes

For every in-house production, we print a high-quality programme to accompany the show, which is sold throughout the period of the run. Our programmes are always well designed and reflect the specific production, so each one has its own distinct style and character. The shelf life of the programme tends to be long, since people buy them and keep them as souvenirs. Discounts on published ad rates are available for series bookings and Business Club members receive 25% discount..

Ticket Wallet (annual, March)

The Courtyard ticket wallets are produced as a vehicle for all tickets that are mailed out to the client. Every year over 120,000 tickets are sold through the Courtyard box office, and approximately a quarter of these are mailed out.

For these mailed tickets and tickets picked up for future performances, we produce special wallets which keep the tickets together and provide protection for them when in transit.

The wallet is designed to be small and handy so that it fits easily into pockets, handbags and jackets. The layout of the wallet is like a folder and has many opportunities for high-level advertising promotion, with the added advantage that it lasts for one whole year.

Advertising in the ticket wallet is very high profile yet cost-effective, with panels costing as little as £200 for a whole year of branding to a very wide audience.

Plasma Screen (ads can be added in March, July and November)

A large screen plasma TV in the busy Cafe Bar shows info about upcoming events and offers a unique advertising opportunity to local business.

Advertising space is sold on a strictly limited basis, in order to give each advertiser maximum exposure, and enable each brand to be clearly distinguishable from the other advertisers.

What do you get?

The Courtyard’s own promotional showreel, including all advertisements, will run on a continuous loop during the opening hours of the building (now seven days a week, 9am-late). The building attracts an annual footfall of around 200,000 people so your advert will be seen by wide-ranging audiences from across the county and beyond.

How does it work?

Advertisers can book an annual or discounted two-year advertising contract. They will then liaise with our production partner Rural Media Company to produce the required advertisement for an agreed fee (ad production starts at £100 plus Vat). Alternatively the client can supply their own advert.

Costs

£1,000 plus vat for a 12-month contract, discounted to £1,600 plus vat for a two-year contract.

There are also associated set-up costs, with a minimum charge of £100 plus vat for a basic advertisement with static images and logos (full colour).

Friends Focus Magazine

Membership magazine produced three times a year and posted out to the core 1,000+ Friends of The Courtyard. Advertising is extremely targeted and reaches an older audience known to be supportive of local goods and services.

To find out more about any of the above advertising opportunities, please contact the Business Development Manager (Corporates) Melanie Denning (melanie.denning@courtyard.org.uk) on 01432 346505.